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Sales for the first half reached $96 million.
August 29, 2016
By: Jamie Matusow
Editor-in-Chief
According to industry reports, e.l.f. (Eyes Lips Face ) Beauty, founded by Joseph Shamah and Scott Vincent Borba in 2004, has filed for an IPO of up to $100 million. The company reported sales of more than $96 million for the first six months of 2016. e.l.f. specializes in “professional makeup at affordable prices” in the mass beauty market.
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